Your Herring Cove towel can literally last for decades with proper care. Turkish cotton has a longer fiber making it quite durable when turned into thread and is less likely to pill or break. They will also get softer and more absorbent as you wash them, so don’t be afraid to use them daily!
1. Before Your First Wash
A one time 12-24hr cold water soak prior to first use is recommended.
The soaking process is the natural way to expand organic cotton fibers ensuring a high absorbency. After soaking, hang to drip dry or place towels in a gentle spin cycle & dry as usual.
The more you use and wash your towels, the softer and more absorbent they become!
2. Everyday Care
Warm gentle machine wash with a natural laundry detergent, separate from items that may catch on loops and tassels (like zips).
Cool to medium tumble dry. No fabric softeners, harsh detergents or bleach!